Readers of The American Spectator are well-educated, intelligent, and involved in today's issues. As active, concerned
citizens, AmSpec readers contribute to charitable organizations and write letters to the editor and to elected officials.
They are community leaders, Capitol Hill decision makers, and devoted conservatives.
Many subscribers have been loyal to the AmSpec for more than 20 years. Each issue, engaged readers take the time to
carefully absorb articles and commentary from cover to cover on business trips, from their home, or from their personal
computer via AmSpec Digital.
The American Spectator not only informs and entertains its readers, it also creates an up-swelling of opinion that drives
policy. Its readers are influential in political, educational, and grassroots circles throughout the country.
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Top Line Demographics
Sex
Age
- 16% Under 50
- 21% 40-59
- 63% 60+
Education
- 79% Bachelor's Degree
- 45% Post-Graduate Degree
- 12% Associates or Vocational Degree
Household Income
- 40% 100,000+
- 08% 250,000+
Career Track
- 36% Professional/Managerial
- 07% Government
- 33% Owner/Partner
- 33% Retired
Dedicated Subscribers
- 68% Paid Subscribers
- 70% Subscribers for 6+ yrs.
- 35% Subscribers for 10+ yrs.
Affluence
- 18% of subscribers to The American Spectator are classified
within the top five percentile of wealth in the United
States.
- They hold positions as business executives, board
members of publicly-traded companies, and/or have assets
that far exceed the national average.
- 10% of subscribers to The American Spectator hold active
investment portfolios of up to $1,000,000.
- Many are
self-identified philanthropists that have contributed a
minimum gift of $50,000 to non-profit institutions.
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Lifestyle
Home Ownership
Activities
- 34% Travel Abroad
- 27% Hunting/Fishing
- 55% Visiting Museums
- 24% Golf/Tennis
- 55% Spectator Sports
- 20% Cruises
Marital Status
Travel
- 79% Leisure Trips Last Year
- 20% 4+ Leisure Trips
- 40% Business Trips Last Year
- 17% 4+ Business Trips
Purchasing Power
Online Spending Per Year
- 67% Purchased Products/Services Online
- 15% $500 - $1,000
- 22% $1,000+
Magazine Spending Per Year
- 62% Bought from a Magazine
- 10% $500 - $1,000
- 06% $1,000+
Books Purchased Last Year
- 35% 10 - 20 Books
- 14% 20 - 30 Books
- 16% 30+ Books
Types of Books Purchased
- 48% Fiction
- 70% History
- 51% Biography
- 74% Political
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